TikTok begins testing HTML5 mini-games in a pilot project with a few collaborators

TikTok begins testing HTML5 mini-games

TikTok begins testing HTML5 mini-games

 

With the introduction of “mini-games” that can be played inside the social video app and found through artist videos, TikTok hopes to gauge its users’ interest in mobile games. TikTok’s new game pilot, which TechCrunch has since discovered and confirmed, secretly launched a few weeks ago with a number of new partners, including game makers Vodoo, Nitro Games, FRVR, Aim Lab, and Lotum.
After testing the waters with gaming juggernaut Zynga in November last year, the social video app developer reportedly tried to expand into HTML5 gaming earlier this year, sources say. The two companies then collaborated to release Disco Loco 3D, a TikTok-only game that was similar to Zynga’s popular game through the High Heels purchase mode.

At the time, TikTok said it was in talks with other game developers for comparable arrangements, hinting at a larger game expansion to come. In the future, if the strategy is successful, TikTok could serve as a hub for casual mobile gaming that bypasses Apple and Google’s app stores and, perhaps, their share of gaming money.
When uploading a video to the TikTok platform, the list of new mini-games can be seen there. Creators have the option to include a link to other content along with hashtags, description, location, and other elements on the final screen before publishing. Previously, users could use TikTok Jump, an in-app third-party integration feature from TikTok, to add connections to a number of different experiences by tapping the “Add Link” button. Content from other apps, such as recipes from Whisk, quizzes from BuzzFeed and Quizlet, breathing exercises from Breathwork, and reviews from Rotten Tomatoes, among others, may be linked by the creators. Since the new games are first-party creations, we understand that they are not part of the TikTok Jump project. However, they are located in the same neighborhood.

With the introduction of “mini-games” that can be played inside the social video app and found through artist videos, TikTok hopes to gauge its users’ interest in mobile games. TikTok’s new game pilot, which TechCrunch has since discovered and confirmed, secretly launched a few weeks ago with a number of new partners, including game makers Vodoo, Nitro Games, FRVR, Aim Lab, and Lotum.
After testing the waters with gaming juggernaut Zynga in November last year, the social video app developer reportedly tried to expand into HTML5 gaming earlier this year, sources say. The two companies then collaborated to release Disco Loco 3D, a TikTok-only game that was similar to Zynga’s popular game through the High Heels purchase mode.

At the time, TikTok said it was in talks with other game developers for comparable arrangements, hinting at a larger game expansion to come. In the future, if the strategy is successful, TikTok could serve as a hub for casual mobile games that bypass Apple and Google’s app stores and, perhaps, their share of the gaming money.

When uploading a video to the TikTok platform, the list of new mini-games can be seen there. Creators have the option to include a link to other content along with hashtags, description, location, and other elements on the final screen before publishing. Previously, users could use TikTok Jump, an in-app third-party integration feature from TikTok, to add connections to a number of different experiences by tapping the “Add Link” button. Content from other apps, such as recipes from Whisk, quizzes from BuzzFeed and Quizlet, breathing exercises from Breathwork, and reviews from Rotten Tomatoes, among others, may be linked by the creators. Since the new games are first-party creations, we understand that they are not part of the TikTok Jump project. They are located in the same neighborhood.